If you are not already using Instagram Reels to boost your brand awareness, you need to start today! Like right now. Go grab your phone and start filming!
Instagram Reels have become an incredible business tool and has drastically lowered many small businesses’ costs per acquisition.
Check out these ideas below that will work for your small business and help boost engagement!
USE Music
Using Instagram music is a must. When you use Instagram music, your Reel gets exposed to that specific’s songs tag. Think of it as a hashtag.
USE Captions
There are still so many people who do not listen to Reels with sound on. I know, crazy, right? So when you can, make sure to add in captions. It doesn’t work for all videos (depending on the style of video), but ones where it can, well, great!
DO Post the Reel to Your Feed (and stores!) as Well
A view is a view. The more views, the more eyes, and the more Instagram pushes your content!
DO Advertise on Reels
You can now advertise on Instagram Reels worldwide!
Reel Ideas for Small Businesses
Film Yourself Giving Tips
Check out what other businesses are doing to get some Reel-sporation and determine trending music to which you can apply your unique tips.
Share Customer Testimonials
Ask loyal customers to do a video testimonial! This builds soooo much brand trust, and many people are willing to help your small business if you just ask!
Feature Employees
Get your employees in on the fun! Ask them what they love about the product, about working for you, etc.
Before & Afters
No matter what it is, people love before and afters! So make some that are relevant to your business!
Share Quick & Encouraging Messages
Simple as that. Someone else may be sharing your struggles for the day and appreciate your positivity. That positivity boost and encouragement in others build brand trust!
Product/Service Highlights & Tutorials
Show people how the process works!
As intimidating as Reels are to some, they don’t need to be. Just start. The sooner you begin, the more comfortable you become! Happy posting!