Building brand awareness is crucial to getting in front of your customers! If they don’t know who you are, how are they supposed to buy from you?
Here are some great tips on building brand awareness and turning those that are aware into buying customers!
Sharing
Encourage your followers to share your posts (different based on platform)! This gets you in front of the eyes that may be a “similar” customer! When someone shares your content, it’s like a word-of-mouth referral. Meaning, when someone is recommending it to their friends, you already have their trust.
Contests
Contests are a great way to get people talking about your brand! Everyone loves free stuff and is willing to do a little work for it if it’s enticing enough! Great news too, those that are participating in your contest are helping you determine and be able to add more detailed characteristics to your target markets.
Great Quality Content
Producing excellent quality content means many things. It means sticking to a theme, producing quality graphics, and putting out beneficial information! In addition, great quality content creates trust and authority with your followers.
Engagement
This will not be the last time you hear this. It is called social media for a reason, so you must engage with your followers! Engage genuinely and honestly to build a strong following!
Show
Social media is an excellent way of showing what your product or service has to offer. But show it, don’t tell it. Long captions are a thing of the past. So find creative ways to show what you have to offer. Reels are exceptional ways to show your product off and reach many viewers!
Will the basics of these tips, you can start catering content in your content strategy to your goals of gaining brand awareness today!
Happy posting!
~ Aethra & Brontide Consulting
Comentarios